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Purposeful Fun for Type 2 Diabetes

Quest Loop is a hybrid: technology and real human attention working together, in pursuit of Type 2 reversal. It uses storytelling to add some spice to the daily challenge of lifestyle transformation.

Enter the Loop

Carol at her kitchen table with a mug and a notebook, looking up as she thinks.

Transformation happens between appointments.

Living with Type 2 diabetes is mostly ordinary days: meals, walks, stress, sleep, a leaflet full of rules. Appointments are a few moments in the year, and care often stops when the appointment does.

Quest Loop is a hybrid of technology and real human attention. It keeps care going day to day, with stories and small steps that make those days count, and with the people you choose to involve.

adults aged 20 to 79 were living with diabetes in 2024, and more than 90 percent of them have Type 2. Each of them spends most of the year between appointments.

International Diabetes Federation, Diabetes Atlas, 11th edition, 2025.

One loop that keeps turning.

12345Each trip around the loop makes the next story fit better.

Play a story

A short, funny story about someone like you. About five minutes.

Open now

Capture a little

Answer a question or two about your own days, if you want to. Skip anything.

Open now

Reflect

See what stood out and say whether it fits. You can correct it.

Being tested

Care team

Share a short summary with your clinician before a visit, if you choose.

Planned

Peers

Compare notes with other people who live with it.

Being tested

Every step is optional, and you can stop at any time.

Carol laughing and talking with a clinician across a table, her hand open mid-sentence.

Your care team stays involved.

Doctors, nurses, dietitians, pharmacists and educators make the clinical decisions. Quest Loop gives them a clearer picture of the days between visits, when the person chooses to share it.

Planned: a clinic pilot is being designed

Guide

Clinicians set the goals and the plan with each person.

Interpret

They read the patterns a person chooses to share, in context.

Decide

They decide what happens next. Treatment stays with them.

A short summary, if you choose.

Before an appointment you can invite your clinician to read a summary in your own words: your goals, what gets in the way, what you tried, and your questions. You preview it, edit it and set when it expires. AI helps organize it, so appointment time goes to listening.

A clinician sees the summary only if they open it. Quest Loop does not watch your data between visits and does not promise a reply.

Nobody should work this out alone.

People living with Type 2 diabetes know things no leaflet does. Peer support lets them swap what worked, laugh at the bad advice together, and cheer each other on.

Being tested: a preview with fictional people, and a pilot design

On your own

Play, reflect and keep what you learn to yourself. This is always an option.

With someone you know

Write a short note for a friend or family member and choose what goes in it.

With a small team

Ask to join a team of two or three adults with a facilitator. You see why you fit and say yes before anyone contacts you. You can leave at any time, and you can report a problem.

Peer support is company and practical help. It is not medical advice.

Your devices fill in the picture.

When you choose to connect them, devices add real readings to what you tell us. You decide what to connect and who sees it. Nothing in Quest Loop needs a device.

Planned: nothing connects today

  • Smartwatches
  • Continuous glucose monitors (CGMs)
  • Other devices, as they become available

Each dot is a reading. The dashed frame is the part you choose to share.

Readings are never game scores. Glucose, weight and lab results never earn points or unlock anything.

Carol smiling at the sensor on her upper arm, with a smartwatch and a phone showing a glucose reading beside her.

Twelve stages from diagnosis to remission.

Every Quest Loop story follows this arc. Remission is where the story is headed. Quest Loop itself has not been shown to get anyone there.

Diagnosis

The Sugar-Coated Routine

Ordinary World

Life hums along on comfort food and familiar habits. Health feels distant, almost abstract.

The Ominous Lab Report

Call to Adventure

A number circled in red. A doctor’s tone. The moment that whispers: it’s time to change.

The Sweet Denial

Refusal of the Call

“It’s just a blip.” Familiar routines and comforting illusions push back against reality.

The Guide in White (or Green)

Meeting the Mentor

A clinician, dietitian or AI guide reframes the journey: “You can’t go back, but you can move forward.”

The work

The First Needle and the Changed Plate

Crossing the Threshold

The first injection. The first conscious meal. The threshold into a new world of awareness.

The Gauntlet of Temptation

Tests, Allies and Enemies

Cravings, relapses and old patterns return. Yet allies appear, surprising sources of strength.

The Dawn of Deep Understanding

Approach to the Inner Cave

Breakthroughs arise through learning: food, sleep, emotion, activity, all part of one equation.

The Crisis of Control

The Ordeal

Spikes, setbacks, shame’s whisper: “You’ll never change.” The battle is internal: willpower versus doubt.

Return

The Victory of Balance

The Reward

Consistency accumulates. Clarity returns. The hero feels energy, confidence and stability.

Navigating the New Normal

The Road Back

Life demands integration: stress, food, family, pace. The work now is maintaining harmony.

The Rebirth of Vitality

The Resurrection

A final test: illness, setback or a moment of choice. Renewal comes from resilience.

The Shared Wisdom and Lasting Health

Return with the Elixir

A transformed life. The hero moves with purpose, sharing insights and living freely in regained health.

A tomato plant in a raised bed shown in four stages, from a seedling to a plant heavy with ripe fruit.

Stories

Some aspects of Quest Loop are still in development, and more will arrive over time.

Open now

Episode 1: The Leaflet

Carol, fourteen rules, and a garden. Rule 9 says to avoid stress. About five minutes, no account needed.

Enter the Loop

Next

Episode 2: Everyone’s an Expert

Carol finds out that everyone has an opinion.

On the way

Games

Quick games that poke fun at bad advice.

On the way

New stories

New characters, new places, new choices.

The letters Q, i, i, Q as carved blocks.

The people behind Quest Loop

QiiQ Healthcare is a Canadian company. It is building Quest Loop with people who live with Type 2 diabetes.

Dr. Thanos Melisiotis

Co-founder. Physician and technologist.

Dave Brown

Co-founder and CEO. Engineer and athlete.

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